SOC 2 Type II
The minimum bar for selling into enterprise. We design controls into infrastructure and CI/CD from the start so the eventual audit is paperwork, not a re-architecture project.
03SaaS
Build the SaaS product. Then build the engine that turns it into a business.
We build greenfield B2B SaaS products and partner with post-PMF teams on the harder problem — turning a product that works into a business that scales. Multi-tenant architecture, billing infrastructure, marketing sites that rank, and the analytics that make the next decision obvious.
Who this is for
B2B SaaS founders who need a partner to build the product, Series A–C engineering leadership scaling past their first 1,000 customers, and growth teams trying to fix the technical foundation underneath their content and paid media so the marketing investment compounds instead of decays.
What we solve
B2B SaaS plateaus tend to come from one of three places: a multi-tenant architecture that is creaking, a billing system that no longer fits the product, or a marketing/growth stack that the engineering org cannot move fast enough to support. We work on whichever one is bleeding.
We have shipped SaaS products in vertical markets (legal, healthcare, logistics, education) and horizontal ones (analytics, security, productivity). The patterns that scale are surprisingly consistent: clean multi-tenancy, billing that respects the product model, marketing sites that pass technical SEO scrutiny, and analytics tied directly to the product event stream.
Compliance & realities
What we design around — not bolt on.
B2B SaaS compliance posture follows the customer base — enterprise customers will demand controls long before consumer customers care. We design for the inflection points so you do not re-platform under deadline.
GDPR
Data-subject-request automation, retention enforced at the database, EU data residency where required, and audit trails sufficient for both first-party and DPA inquiries.
Multi-tenancy & data isolation
Hard isolation between tenants at the data layer, with permission models that prove (in audit logs) that no cross-tenant access has occurred. Most customer security questionnaires will ask about this — your answer needs to be technical, not aspirational.
ISO 27001 (when scaling internationally)
European enterprise customers and regulated industries increasingly require ISO 27001. Where the engagement scope warrants it, we build to ISO 27001 controls from the start so certification later is a process, not a rebuild.
Region-aware billing & taxation
VAT/GST handling, MOSS reporting in the EU, US sales-tax nexus management, and the integrations (Stripe Tax, Avalara, TaxJar) that make multi-region pricing work without manual reconciliation.
Vendor security questionnaires
We support clients through the standard SIG, CAIQ, and custom questionnaires that enterprise procurement teams use. Most of the answers should come from documented architecture; if they require improvisation, the architecture is the problem.
What we build
The systems we ship most often in SaaS.
01
Greenfield SaaS platforms
Full-stack product builds from architecture through launch. Multi-tenant from day one, with the billing, auth, observability, and customer-facing dashboards that production SaaS requires.
02
Multi-tenant migrations
Single-tenant or per-customer-deployment platforms migrated to true multi-tenancy. The hardest version of this is the one with regulated data — we have done it.
03
Billing & entitlements
Stripe Billing implementations that respect product complexity (usage-based, tiered, hybrid), entitlement systems that are the source of truth for what a customer can do, and the dunning and revenue-recognition flows finance teams actually trust.
04
Marketing sites that rank
Next.js marketing sites with proper technical SEO foundations (rendering, schema, Core Web Vitals, indexation) and the topical-cluster architecture that makes content investment compound. See our SaaS SEO case study.
05
Customer-facing dashboards
Analytics, reporting, and admin consoles built to scale with customer growth. Sub-second interaction even on multi-million-row datasets, with the embedding and white-labeling features enterprise customers ask for.
06
Integration platforms
Public APIs, webhooks, OAuth flows, partner integrations, and (when warranted) embeddable iframes or SDKs that put your SaaS inside your customers' workflows.
Capabilities
How the team is set up for this work.
Product platform
Modern full-stack engineering with the production-grade discipline most SaaS teams want but cannot prioritize internally. Multi-tenant by default. Observable by default.
Next.js 15TypeScriptNode.jsPostgreSQL 16RedisStripe BillingAuth0 / ClerkInngest / Trigger.dev
Growth & marketing infrastructure
Marketing sites built for ranking and conversion, with the analytics + experimentation infrastructure that makes growth decisions data-driven instead of intuition-driven.
Next.js (SSG/SSR hybrid)Schema.org JSON-LDServer-side GTMSnowplow / SegmentSnowflake / BigQueryPostHogAlgoliaSanity / Contentful
Operational scale
Multi-region deployments, blue/green releases, capacity planning, and the kind of observability that lets a 5-person SRE team operate a platform serving thousands of enterprise customers.
Kubernetes (EKS / GKE)TerraformArgoCDDatadogOpenTelemetrySentryPagerDutyGitHub Actions
3×
Proof
organic traffic growth in 8 months
B2B SaaS technical SEO overhaul — CRA to Next.js migration, schema implementation, Core Web Vitals work, and topical-cluster architecture. Zero paid spend; organic became the #1 acquisition channel.
Read the case studySelected work
All case studiesWhere we've done this work in SaaS.
Services we bring
The disciplines that show up in SaaS engagements.
04
SaaS Development
Multi-tenant SaaS platforms with the unglamorous plumbing — RBAC, billing, organizations, audit logs, white-labeling — done right the first time.
Learn more01
Full-Stack Web Development
End-to-end web applications — from API design to deployment pipelines. React, Next.js, Node.js, and the rest of the stack you'll actually run in production.
Learn more09
Technical SEO & Growth
Technical SEO that engineers understand. Core Web Vitals, structured data, indexing audits — and the PPC and analytics work to back it up.
Learn moreFAQ
Common questions in SaaS
We are pre-PMF — should we work with you, or hire in-house?+
Honestly, often the answer is hire in-house. Pre-PMF SaaS work needs a founder-engineer who can change direction in a week. Where we add value pre-PMF is on focused 4–8 week engagements (architecture validation, technical SEO foundation, billing integration) that build the foundation an in-house team can extend. Post-PMF we are a much stronger fit.
Do you do post-PMF scale work?+
Yes — that is where we do most of our SaaS work. Multi-tenant migrations, billing rebuilds, technical SEO overhauls, infrastructure modernization, and the operational discipline (observability, on-call, release engineering) that takes a successful product to enterprise scale. Most of these engagements run 6–12 months with a transition to a long-term retainer.
Can you take on the marketing site as well as the product?+
Often, yes. We treat the marketing site, the product, and the analytics layer as one connected system — which is how growth actually works in B2B SaaS. The technical SEO work alone is meaningfully better when we control the product event stream and can wire conversion data back into the marketing decisions.
How do you handle billing for SaaS with usage-based pricing?+
Stripe Billing for the billing engine, custom usage metering for accurate event collection, and an entitlements layer that is the source of truth for what each customer can do. We have shipped pure-usage, pure-subscription, and hybrid models, and we have seen enough of the edge cases (overages, mid-cycle plan changes, proration, dunning) to know which ones to build for from day one.
What does engagement size look like?+
4–8 engineers and designers for a typical greenfield build (6–12 months). 2–4 senior engineers for a focused modernization or scale engagement. We routinely transition to a long-term retainer (1–3 senior engineers) post-build for ongoing product work.
Will you work alongside our in-house team?+
Yes — most engagements are joint teams. We have run alongside in-house teams ranging from 5 to 80 engineers. The engagement model that works best is shared ownership of the codebase, joint code review, and a weekly architecture cadence. We will not take projects where the in-house team has been excluded.
Other industries
All industriesVerticals we also serve.
01 · FinTech
Software development for FinTech
Payments, lending, KYC/AML, and treasury platforms built for PCI-DSS, PSD2, and GDPR realities. Production-grade engineering for systems that move money.
05 · E-Commerce
E-Commerce & DTC platform development
Headless commerce, custom storefronts, paid-media + first-party analytics, and the operations tooling DTC brands need to scale past their first agency relationship.
Working in SaaS? Let's talk.
Most engagements start with a 30-minute discovery call. No pitch deck, no NDAs on day one — just an honest conversation about your problem.
Schedule a Call